Play Fair is a celebration of play and entertainment for all ages. It’s an immersive, experience-rich event for children, parents, families, and teenage and adult fans. With hands-on exhibits, awe-inspiring displays, dozens of toy and entertainment brands, and never-before-seen exclusives, attendees can feel, touch, and take home their favorite toys and games — and be the first to glimpse the toys of tomorrow!
The first Play Fair took place February 13 & 14, 2016 and completely sold out with over 20,000 attendees! Play Fair 2016 welcomed brands including LEGO, Nickelodeon, Toys”R”Us, Hasbro, Mattel, Crayola, Cartoon Network, Moose Toys, Marvel, and DC Comics and featured exclusive toys, live stage performances, and appearances by SpongeBob SquarePants, the Teenage Mutant Ninja Turtles, PAW Patrol, Power Rangers Dino Super Charge, Adventure Time’s Finn and Jake, Peppa Pig, PJ Masks, and much more!
Play Fair 2017 will more than double in size – with new activities, bigger features, and many, many more ways to play!
Play Fair is a partnership between the Toy Industry Association and LeftField Media.